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We are Willow Collective

Willow Collective started when Christchurch local Chantelle Murray had a dream to create a Jewellery brand that could be adorned by women all around the world. Creating simple yet eye-catching designs that empower through elegance.

What began as a small Jewellery brand selling in a local Beauty Salon, Willow Collective is now stocked in over 60 Boutiques throughout New Zealand and several International stockists.

Willow Collective produce handmade pieces with care, striving for the best quality possible. Finishing every piece here in Christchurch, Willow Collective is a sought-after Jewellery brand made for you.

What people are saying

Love these earrings! They are lightweight so you barely notice them. I get many compliments when I wear them x

Samantha Y

Love my earrings! I enjoyed being able to pick my own colour combination. Quick service, great quality.

Amy S

Love love love these! Beautiful made and such good quality! Will be getting more.

Candice C

Loved these earrings so much!! They are so versatile and cute! Will definitely be purchasing from WIllow Collective again xx

Sophie W

Love these earrings and love dealing with Willow such personalised service and prompt delivery is amazing!

Carolyn R

Both my necklace and earrings are stunning, Chantelle was so lovely and easy to deal with when I needed to get in touch!

Penelope W
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  • MEET THE FOUNDER

  • Hi! My name's Chantelle! It has always been my dream to be my own boss and create a brand that is recognisable nationwide. Starting with a small budget and no business experience I had to learn quickly from my mistakes. In 2016, I offered a small range of quality products. My ambitions quickly grew with my business. Wanting to create my own Wedding Jewellery in 2023, I expanded my product line to include Willow Luxe, I'm incredibly thankful for how overwhelmingly positive the response has been to these new products, filled with excitement for the releases we still have in store for you. Although I have encountered no shortage of obstacles and challenges throughout my entrepreneurial journey. I believe anything is possible if you work hard, are determined, and passionate. As my business grows, I look forward to creating a lasting impact on the industry.

MEET THE FOUNDER

Hi! My name's Chantelle! It has always been my dream to be my own boss and create a brand that is recognisable nationwide. Starting with a small budget and no business experience I had to learn quickly from my mistakes. In 2016, I offered a small range of quality products. My ambitions quickly grew with my business. Wanting to create my own Wedding Jewellery in 2023, I expanded my product line to include Willow Luxe, I'm incredibly thankful for how overwhelmingly positive the response has been to these new products, filled with excitement for the releases we still have in store for you. Although I have encountered no shortage of obstacles and challenges throughout my entrepreneurial journey. I believe anything is possible if you work hard, are determined, and passionate. As my business grows, I look forward to creating a lasting impact on the industry.