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About Us

Stunning, affordable New Zealand jewellery designed to make you feel amazing

Willow Collective was the brainchild of local Christchurch entrepreneur and high-end fashion-lover Chantelle Murray. Her goal was to source and craft handmade alternatives to the typical mass-produced items in the market.

From the very beginning, the design vision of Willow Collective has been simple, minimalist pieces with a splash of fun. We want our wearers to feel amazing in products with affordable prices rather than hefty price tags.

What began as selling a few products in a local beauty salon has grown into a brand that is now stocked in over 60 stores across New Zealand – and three international stores. We can’t wait to keep designing more pieces you’ll love.

We are Willow Collective

Passionate about fashion

We have our finger on the pulse and are always on the lookout for fresh inspiration.

Making women feel amazing

We believe that jewellery should make the wearer feel great and get compliments.

Quality without the price tag

We ensure every piece is beautiful and crafted with care, but our size keeps costs down.

Committed to happy customers

We offer our customers and clients fast and friendly service seven days a week.

Grateful for our team

We’re lucky to have a reliable manufacturer who shares the excitement of our designs.

Browse our collections 
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